Pinterest User Demographics in India: Male vs. Female Ratio

Pinterest is a popular visual discovery and social media platform used for inspiration, creativity, and lifestyle-related content. Globally, Pinterest has been known to have a predominantly female user base. But what about India? How does the gender ratio of Pinterest users in India compare to the global trend? In this article, we explore available data, trends, and insights to determine the estimated ratio of male to female Pinterest users in India.

Pinterest’s Global Gender Demographics

Before diving into India’s specific numbers, it’s important to understand the global trend. As of recent reports, around 60-70% of Pinterest users worldwide are female. The platform is particularly popular for topics like:

• Fashion
• Home decor
• DIY crafts
• Beauty and wellness
• Recipes

This user behavior suggests that Pinterest is naturally more appealing to women globally. However, does the same trend hold true for India?

Gender Ratio of Pinterest Users in India

Determining the exact male-to-female ratio of Pinterest users in India is challenging. Pinterest does not publicly disclose country-specific demographic data. However, based on industry research, global trends, and market insights, it is highly likely that Pinterest in India also has a predominantly female audience.

Estimating the Ratio

While precise statistics are not available, we can make an educated estimate based on the following factors:

1. Global Trends – Since 60-70% of Pinterest users worldwide are female, a similar trend can be expected in India.
2. Cultural Influence – Social media usage in India varies by platform. Platforms like Facebook and WhatsApp tend to have a more balanced gender ratio, while visual-heavy platforms like Pinterest often attract more female users.
3. Content Preferences – Pinterest is widely used for fashion, beauty, home decor, and cooking—topics that traditionally attract more female engagement.
4. Market Insights – Digital reports from sources like We Are Social and Hootsuite suggest that platforms focused on lifestyle and creativity typically have a higher female user base.

Based on these factors, the estimated Pinterest user ratio in India could be:

• 65-70% female
• 30-35% male

This translates to a ratio of approximately 2:1 or 3:1 (women to men).

Why More Women Use Pinterest in India

Several factors contribute to the higher number of female users on Pinterest in India:

1. Content Appeal

• Pinterest is heavily used for fashion, beauty, home decor, and DIY projects, which are traditionally more popular among women.
• Women tend to look for inspiration for wedding planning, outfit ideas, and cooking recipes, all of which are trending topics on Pinterest.

2. Growth of Female Internet Users

• Over the past few years, internet penetration among women in India has increased, leading to higher social media usage.
• Women in urban areas, in particular, have become more active on platforms like Pinterest for lifestyle-related content.

3. Brand & Influencer Marketing

• Many Indian brands and influencers targeting female audiences are highly active on Pinterest.
• Fashion designers, beauty bloggers, and home decor experts use Pinterest to share their content, naturally attracting more female engagement.

How Men Use Pinterest in India

While Pinterest is often seen as a female-dominated platform, it is not exclusively for women. Many men in India also use Pinterest, but their interests differ:

• Technology & Gadgets – Many tech enthusiasts use Pinterest for discovering new gadgets and innovations.
• Graphic Design & Art – Male users involved in digital art, photography, and design use Pinterest for creative inspiration.
• Fitness & Motivation – Some men follow workout plans, fitness tips, and motivational content on Pinterest.

Although the male user base is smaller, Pinterest’s diverse content still attracts a significant number of male users in India.

Finding Official Data on Pinterest India’s Gender Ratio

If you’re looking for official numbers, here are some sources to check:

• Pinterest Business Reports – Pinterest sometimes releases reports on user demographics.
• Statista & eMarketer – Market research firms that provide social media usage data.
• We Are Social & Hootsuite Reports – Annual digital reports that often include social media demographics by gender.
• Indian Market Research Reports – Organizations like the Internet and Mobile Association of India (IAMAI) may have relevant data.

Conclusion

Although Pinterest does not publicly disclose exact gender statistics for India, research suggests that women make up the majority of Pinterest users in India, similar to global trends. The estimated ratio is around 2:1 or 3:1 (women to men), meaning about 65-70% of Pinterest users in India are female.

For businesses, marketers, and content creators, understanding this gender ratio can help in targeting the right audience and creating relevant content for Pinterest’s user base in India.